Product & Package Design
Ducks Unlimited Collector’s Watch
Ducks Unlimited is a nonprofit conservationist group focused on preserving North America’s wetlands and water fowl; as part of their fundraising campaigns, Ducks Unlimited sells merchandise with proceeds going towards the cause. To this end, the Collector’s Watch began its design process in late 2020, with approval and production efforts lasting through 2022.
In 2023, the Harlequin watch became the first edition of the Collector’s Watch Field Series; the Field Series watches are specially created using durable materials for outdoor use. By March of 2023, the first edition Harlequin watch had already sold over 1,000 units.
Design Concept + Original Mock-Up
Manufacturing Sample
Sample Closeup
Brochure 1
Brochure 2
Over-Box Sleeve Diecut
Box Sample
Additional design concepts for the Ducks Unlimited watches; unfortunately, these designs did not make it to final production.